Sunday, March 7, 2010

SPA INDUSTRY JOBS GALORE! KEYWORDS JUJU JOB SEARCH

Browse Spa Industry jobs from 1000s of job boards and employer web sites in one place. Juju makes your Spa Industry job search faster and more ...

Saturday, March 6, 2010

MOBILE SPA BUSINESS - BRINGING THE SPA RIGHT TO CLIENTS!

These days, there are plenty of good day spas thriving in the world. Because people are more familiar and more particular about overall relaxation integrated with beauty treatments, day spas have truly come of age. So fast has been the emergence of the spa industry that currently, there is a new trend on the rise.
Mobile spas are starting to proliferate and operate actively in most markets. Conceptualized and developed on the principle that clients are more at home and comfortable having spa services provided right at the coziness and privacy of home, mobile spas are truly patronized well. In fact, mobile spas are most in-demand in busy markets across the United States, Canada, Australia, and Europe.
Clients are ultimately enjoying and taking advantage of mobile spas. For them, day spas that are brought to the comfort of their own homes are really a pleasure. No wonder, mobile spas have been welcomed by the market with warm and amiably open arms.
If you are an entrepreneur and you want to enter into the day spa business, or if you are already into spa operations, you should consider getting into the mobile spa business. Because clients are raving about the idea and the concept, you can always be sure you will have a huge demand for your spa services. There are other logical and appealing reasons why you should take your spa business right to the doorsteps of clients.
* Mobile spas require little cost. Because you will not pay higher rents for business sites and establishments, you will not incur much for operating expenses. Utility bills, maintenance, premium-rate insurance, and business tax implementations can be waived or at least significantly minimized.
* There is much flexibility and freedom. You will work on your own schedule and not be boxed within set hours and enclosed areas. There is an ongoing excitement everyday because routines are broken down. Everyday, you could take your business to different places.
* The business income could become unlimited. Because your mobile spa is your business, your efforts will dictate your profitability. In other words, your earnings and revenue potential can be limitless, depending on the number of calls and service orders you receive.
* Business risks can be somehow limited. Your mobile spa can be a part-time business if you like to retain your present job for security purposes. Once you establish your clientele and have your own niche and a bunch of loyal patrons, you can decide whether you will like to go full time or maintain the part-time status.
* You can realize several tax advantages by claiming legal business expenses from your gross income. Thus, your supplies, vehicle expenditures, and home office supplies can be declared as official business expenses.
* Lastly, there is a potential for total career satisfaction. When you get into the mobile spa business, you are outright building a business based more on your level of efforts, skills, and expertise. Try putting up and operating a mobile day spa and experience for yourself why many clients and entrepreneurs are all getting more into it.

Friday, February 12, 2010

Briefer spa treatments become popular in tough economy

Call it a luxury, call it a necessity. Either way the spa industry continues to expand and see an increase in revenue as clients seek ways to relax and momentarily escape.

"Spas are not about luxury -- they're about recharging your battery, taking time to renew and learning how to take care of yourself," Lynne McNees, president of the International Spa Association, has said. "The key is to take the information you learn at the spa, and incorporate it into your daily routine at home."

As have other industries, spas have been suffering in the recession, and in an effort to move away from the image of being a luxury, some are adapting their marketing strategies to keep spa goers coming back.

Stephanie Hudgens, owner of In the Buff Day Spa, said it's about positioning during tough times.


Staff photo by Allison Kwesell/Chattanooga Times Free Press
Connie Stephens, the owner of Eclipse Spa, gives Dawn LaPrad a deep-cleansing, conditioning facial mask. The spa on Broad Street offers everything from hair cuts and manicures to massages, tanning and waxing.

"We are trying to position ourselves to our clients as something they can't do without," she said. "It's really about how you treat people when they walk through the door."

Day spas comprise 79 percent of spas in the United States, with an overall annual revenue growth rate of 17.8 percent, according to statistics from the International Spa Association. In 2008, there were 21,300 spas in the U.S., an 18.8 percent change from 2007 when there were just under 18,000 spas. Even with the growth, ISPA reports that per spa level revenue has experienced a slight decline.

But that statistic and an unsteady economy didn't stop Rodney Thornton from opening Royal Treatment Day Spa and Salon in April, one of several spas that have opened in Chattanooga in the last two years.

"There were a lot of skeptics out there last year who said I wasn't going to last two months," he said.

"I felt like Chattanooga needed a nice place to go to where women could get just about everything done and get them at a better price, especially in this economy," he said. "You should be able to go to someplace nice without spending half your rent money."

The spa trade group reports that 46 percent of spas reported an increase in the number of shorter treatments (30 minutes or less) booked as opposed to longer, costlier services. Area spas said that offering customers specials, despite a decline in demand for longer treatments, helps to keep their businesses profitable.

Specials and marketing aside, the spa industry's hold on customers may be more than just dollars and cents -- it's possibly part psychology.

Dr. Christopher Cunningham, UC Foundation assistant professor and graduate faculty member in the department of psychology at the University of Tennessee at Chattanooga, said for many consumers cost benefit analysis is a factor.

"People are already making tradeoffs, so the question is about keeping some tradeoffs, turning in others," said Dr. Cunningham, adding that some luxuries carry more weight than others, which makes the cost paid worth the benefits received.

Genia Church, owner of Epiphany Salon and Day Spa, said that the instant gratification of day spa visits helps boost self-esteem -- and that's what keeps customers coming back.

SPAS ACROSS AMERICA

* 1 in 4 Americans has been to a spa

* 32 million are active spa goers

* $12.8 billion in revenue was generated by the industry in 2008

* 303,700 people were employed in the spa industry as of June 2008.

Source: International Spa Association
"There are so many people that during this time have a lot of different stressors, so when they come here they can escape and you are able to make them feel a lot better about themselves."

Sheila Ullenberg, owner of two Champion Cleaners locations in Chattanooga and a client at Epiphany, said she has cut back to getting her nails done once a month to accommodate her bi-monthly facial and massage.

"It's a perk and reward to yourself," she said. "I don't necessarily feel like it's a luxury all the time. I think it's a necessity to help you feel refreshed."

However, Mrs. Ullenberg said that even when the economy recovers, she still plans on keeping her wallet tight.

"I think everyone has learned their lesson -- it has been a wake-up call."

Thursday, January 28, 2010

CAREER GUIDE FOR BEAUTY EDUCATION

Hair Stylist Career Guide Launches on Spa Beauty Education
Spa Beauty Education provides students with an in-depth hair stylist career resource center to help prospective cosmetology students learn more about hair design opportunities and the versatility of the beauty industry.

Seattle, WA (PRWEB) January 28, 2010 – Spa Beauty Education, resource for spa, massage and beauty careers and degrees, now offers in-depth hair design career information. The Hair Stylist Schools and Career Guide provides prospective beauty school students insight into careers in the hair arts and the many opportunities in the growing spa and beauty industry.

Hair design careers offer a world of opportunity, fashion intrigue and artistic expression. But they’re also highly competitive and can be exhausting if you don’t find your perfect fit. It’s really important to get expert beauty school training in the specialty that interests you, and Spa Beauty Education’s Hair Stylist School and Resource Guide provides students with the information they need to get a successful start.

The hair arts are a huge industry. Thousands of American households tune in to popular shows like Look-A-Like and Shear Genius; trendy fashions—from the runway to the red carpet—are splashed in Vogue and other high-fashion magazines; and blogs and entire fashion websites are devoted to hairstyle and the ever-changing beauty industry. Since the hair arts are so “cutting-edge,” it’s important for prospective hair design artists to do their research and discover the best education and hair styling career options to find their niche in this competitive industry.

The Hair Stylist Schools and Career Guide offers an excellent hair design career and school resource. The resource center includes a hair design career overview with salary and education information, explanations of the various hair styling careers—from beauty and salon hair styling to photo shoot and film hair styling—in this versatile field, and insight into the everyday tasks and skills needed to be successful in hair design jobs. Students can also get the Top 10 Tips for Choosing a Beauty School, learn about the hair arts of today.

“Hair design careers offer a world of opportunity, fashion intrigue and artistic expression,” says Dana Larsen, career researcher for Spa & Beauty Education. “But they’re also highly competitive and can be exhausting if you don’t find your perfect fit. It’s really important to get expert beauty school training in the specialty that interests you, and Spa Beauty Education’s Hair Stylist School and Resource Guide provides students with the information they need to get a successful start.”

Monday, January 18, 2010

COSMETOLOGY/ESTHETICS MAKE TOP 30 CAREERS IN 2009

US News and World Report has just released its Best Careers issue and Cosmetology has once again made the newsmagazine's top 30 careers for 2009 scoring high in job satisfaction and employment outlook. Cosmetology debuted for the first time last year after the magazine opened up the list to careers that do not require a college degree.

In 2008, the magazine recognized that the U.S. job scene has been changing for a long time. Increasingly, bachelor's degree holders have been experiencing increased difficulty finding jobs, mainly because companies continue to send business and technical professional jobs "offshore." Secondly, as the majority of high school teachers push students to go to college, there's a decreasing supply of professional services workers, skilled in the arts and crafts. Therefore, the changing work environment has seen a significant demand for women and men with a career-focused education whose abilities stand out in the arts and crafts - just like Cosmetology and Esthetics.

Continued optimism is pervasive throughout the beauty industry. Below is a reader's comment to the U.S. News account of the Best Careers in 2009:

"There are so many avenues in this industry one can take. There are no glass ceilings like in corporate America which is why I wake up excited to pursue this (my) CAREER every morning."

While most people view being a salon hairstylist as the main career choice, many are not aware of the other challenging and lucrative career options that comprise the 56 billion dollar beauty industry.

Entrepreneur - Business Owner

A sizeable number of employees (27 percent) leave beauty school each year with plans to open their own salon, work from their home, or rent a booth and become independent contractors. This suggests that the industry provides the option to start one's own business. (Source: NACCAS 2007 Job Demand Survey.)

Product Business - Marketing, Business Operations, Finance

Brook Carlson, vice president and general manager of RUSK Professional Hair Care, has had a distinguished career working for notable beauty companies such as L'Oreal, ARTEC and Zotos International. Carlson manages RUSK's product development, marketing, financial operations and strategic partnerships.

Sales and Distribution

A beauty distributor is one of the many jobs most people are not aware exists within the beauty industry. Lee Lawson is regional director of sales and development of Neill Corporation. Lawson is the connection between both large and small beauty companies and the many salons, spas and retail outlets that sell their products. His position allows him to be an educator, salesman, manager and strategic marketing specialist every day.

Educator

NeCole Cumberlander is a hairstylist, educator and business owner of The Ohio Academy. Says Cumberland, "When I began my career, I never dreamed that one day I could be both a hairstylist and a teacher. I love that I am able to help inspire and educate others so they may have a rewarding and successful future. There are so many wonderful careers in the professional beauty industry and I am honored to be a part of its continual growth."

Makeup Artist

Janell Geason of Minneapolis decided to pursue a career as a professional makeup artist in 2001 when she realized it would broaden her scope of services and increase her earning potential. Her efforts were well rewarded in 2008 when she was honored at the prestigious NAHA Awards Ceremony as Makeup Artist of the Year (North American Hairstyling Awards). "A career in beauty matched who I was as a person when I started my career and continues to keep me motivated and inspired on a daily basis, says Geason."

Politics

Sam Leyvas, Director of Government Affairs for the Professional Beauty Association (PBA) never imagined that his passion would be put to use helping salon owners, product manufacturers and beauty retailers understand how legislation affects their bottom line.

On a day-to-day basis, Leyvas interacts with association members across the country concerned with what a specific bill may mean for their business and he helps members of Congress and their staff understand the ramifications of pending legislative matters.

Note: Career backgrounds and quotes from Brook Carlson, Lee Lawson, NeCole Cumberlander, Janell Geason and Sam Leyvas are excerpted from "Directions Your Beauty Career Can Take You," Stylist and Salon Newspapers (Northwest edition), May 2009.

One reader's comments to the U.S. News & World Report confirms why Cosmetology was chosen again as a Top Career of 2009:

"I accidently stumbled into this industry, never even dreaming to start a new career. Twenty-five years later I am still a cosmetologist and I have never looked back. It's true, doors do open all around us in this field and they give us opportunities to be creative; to meet the most interesting people; to travel and to grow. My experience started when I had gone to beauty school. After, I worked in and managed 3 salons, then later taught for many years in the classroom. Another door opened for me to supervise and direct several schools which then gave me the opportunity to develop educational curriculums... and it all started when I took a chance. I've been in the cosmetology industry for 10 years and I love every minute."

Tuesday, November 3, 2009

Salon/Spa Industry Reports Positive Outlook

By Jamie Matusow
The outlook for the salon/spa industry remained positive in the third quarter, as the Professional Beauty Association's (PBA) Salon/Spa Performance Index (SSPI) rose for the second consecutive quarter. The SSPI - a quarterly composite ...
Beauty Packaging Breaking News - http://www.beautypackaging.com/

Wednesday, October 21, 2009

SPA INDUSTRY BOOMING DESPITE RECESSION

Spa Industry Booming Despite Recession | Talk Spas - Learn Share ...
By talkspas
DESPITE the recession, the spa and wellness sector is experiencing a period of unprecedented growth. A boom in the development of hotel and inner city spas.
Talk Spas - Learn Share Experience - http://talkspas.com